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Search engine optimisation (SEO) is the practice of increasing quantity and quality of traffic to your website through organic search engine results.
- Our SEO Services include:
Keyword Research: Identifying and selecting keywords based on a variety of criteria including popularity, relevance, search patterns, competition and other factors. - Information Architecture: Spotting any technical deficiencies in a website that may adversely affect website ranking. These include URL structures, navigation, HTML codes, design, cross-device performance and even server configuration.
- Related Content Creation and Copywriting
- On-page Optimisation: Optimising page-level elements ie. content, page’s meta-information, image optimisation, sitemap management, and internal & external link management.
- Link Building: Build related links (with impact) using search engines’ approved and recommended methods.
- Directory Submission: Submit your site to general and targeted directories in your business category / industry and area.
- Press Releases: Write search engine friendly press release(s), and submit to targeted and premier news outlets.
- Social Media: Establish profiles, pages in top social media sites such as Facebook, Linked-In, Twitter, etc., and utilizing the power of social media to gather endorsements.
- Reporting and Analysis: Monitoring and reporting based on traffic stats, user browsing trends, goal / objective tracking, etc.
How does it work?
Our campaign strategy encompass different advertisement formats including:
- Text Advertising
- Display Advertising
- Mobile Advertising
- Social Media Advertising
Our campaign experts will guide you through the process of changing / replacing keywords and arriving at an optimum set of keywords that would maximise your ROI.
We help you create and activate campaigns on the world’s leading ad networks including:
- Google AdWords
- Bing Ads
- Facebook Ad Platform
- Instagram Ad Platform
- Linked-In Ad Platform
- Twitter Ad Platform
Social Media Optimisation (SMO)
We have moved on from Social Media 1.0, which was the era of having profiles and pages setup on Social Media platforms and replicating the same content that brands used to push on other ATL and BTL channels. Now, it is Social Media 2.0 where customers are put off by advertisements, they want to see content that they are interested in. They have the power to switch off content that they do not wish to see. We have invested lot of time & effort in research, and understood what works on social media after executing hundreds of campaigns for different brands. So, by keeping customers at the forefront, we focus on creating content which is interesting, engaging & influencing the users. We help you with – Understanding your social media goals, defining target audience, creating exceptional content / strategy which can get people hooked to your brand.
Our SMO Services Includes:
- Social Media Page Management
- Social Media Campaigns
- Influencer Marketing
- Social Listening
- Video Campaigns
A single dissatisfied customer talking negatively about your business can cause a lot of damage. One bad review can gain momentum very quickly and if you are not proactively listening things will get out of hand fast.
We understand how important Social Listening and Reputation Management is for the success of your business.
How do we execute ORM?
- We use different online tools to listen to customer conversations all the time
- We take part in conversations and try to salvage a situation / protect your reputation
- If there is a disgruntled customer, we will pass their details on to your customer services team who can deal with it on high priority
- We reply to comments on your social media pages and profiles
- If a customer enquiries about your products / services, we immediately pass it to your sales team
Building them is a time consuming process and any inconsistency can hurt your local rankings badly. It has to be done by professionals with a specialised set of skills in working with local directories.
We have a team of seasoned local citation builders who manually create or update your local SEO citations to help you boost local authority in Google and other major search engines. We make sure that your business is listed in top local directories to help your business receive quality traffic, link juice and a boost in local rankings.
Our Local Citation Service Includes:
- High Authority Directories: Our team has dedicated researchers who constantly scrutinise every directory available and shortlist the ones that are indexed, authoritative and trusted to do submissions.
- Manually Built Citations: We always build new, accurate and relevant citations in top local directories with high page authority manually.
- Guaranteed NAP Consistency: All our citations go through a quality and NAP (Name, Address, Phone information) control. We check for any existing listing before we submit in each and every directory to avoid duplicate listings.
- Niche Business Directories: Not only do we submit your business to many high quality generic local directories, but also submit in your business specific sites by researching your industry and competitors.
- Detailed Report: We provide you a detailed report with all the live directory listings and the ones pending for approval with login credentials of each and every listing so that you have total control of the listings.
- Comprehensive Listings: Along with submitting your business details such as Name, Address and Phone Number, we also add logo, images, videos, social accounts and more wherever possible.
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